Our story

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Benjamin Taghavi-Awal
My life, all travels, the people I’ve met, my education and all years of professional experience have prepared me for Fair Travel™. The idea was born when I was travelling and looking for a safari and Kilimanjaro company myself in Tanzania. I was stunned by the prices considering the average income of the population and level of poverty. I was hurt to learn that profits from tourism rarely benefit the local people. I was furious to find out that in many cases, the staff receives nothing but minimum wage, or less, and that I, as a guest, was made responsible to decide their salaries with recommended tips. I was determined to use my professional business experience and do something about this situation. I was curious to learn more about Tanzania and its magnificent destinations. I was inspired to change the rules of the game – seeking social and environmental profits over money profits. Now, I work passionately to connect our guests to nature and themselves while discovering Tanzania with quality, safety and value – for them and the people involved.

That´s how it all started…

…and now we invite you to become part of our story. Together we can make tourism sustainable and benefit all the people involved in the experience.

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